Identity & packaging design for a Swedish brand for plant based foods. Making way for the future everyday classics.




Brand strategy
Brand identity
Packaging Design
Digital design

As an opposite to many rebellious plant-based brands, the brand identity for Havredals gets it’s inspiration from classic Swedish food manifacturers. A nostalgic touch that catches the eye through simplicity and bold stilistic illustrations. The aim is to make the plant based revolution more relatable, not only to the younger generations.