Identity for the year of 2020 for the worlds northenmost opera house.




Project identity
Graphic elements and assets
Digital ads
Social media templates
Seasonal program
Outdoor ads

Each year Norrlandsoperan hosts a variety of culture events, from majestic operas to contemporary dance and art exhibitions. The identity is developed and updated each year to present all the expressive acts the opera house offers. The year 2020, the design aims to capture this by playing of geometric figures, inherited from the brand typeface Euclid Flex and divided in to a playful palette of colours, images and textures.