{"id":26,"date":"2024-04-25T13:43:53","date_gmt":"2024-04-25T11:43:53","guid":{"rendered":"https:\/\/www.isakheldt.se\/?page_id=26"},"modified":"2024-05-24T15:01:12","modified_gmt":"2024-05-24T13:01:12","slug":"ally","status":"publish","type":"page","link":"https:\/\/jensjohnsson.se\/isak\/indexphp\/ally\/","title":{"rendered":"Ally"},"content":{"rendered":"\n
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Ally<\/h2>\n\n\n\n

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Made for cis-people to show allegiance and normalize the trans community. The colors and sequence is based on the official trans flag using a rounded bold serif font to show softness and stability. Next to a traditionally presented version of the infamous ”don’t say gay bill” the wordmark serves to remind the audience that humanity, love and respect might supersede hate and rigidity.<\/p>\n\n\n\n

2023
Brand identity
Made at Linn\u00e9universitetet<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Process<\/h2>\n\n\n\n

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Background<\/p>\n\n\n\n

We were asked to create a concept directly adressing a pressing and urgent societal problem. In recent years the questions concerning trans rights have created a sickening debate where basic human rights are denied based upon poor and non-scientific arguments.<\/p>\n\n\n\n

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FILE – Protesters of Kentucky Senate Bill SB150, known as the Transgender Health Bill, cheer on speakers during a rally on the lawn of the Kentucky Capitol in Frankfort, Ky., March 29, 2023.<\/figcaption><\/figure>\n\n\n\n

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Solution<\/p>\n\n\n\n

The result of this assignment is a way to publicly show support for the trans community in a subtle yet clear way. Creating a climate that normalizes trans rights is as much a part of this debate as protests and legislation. We (cis-people) have a responsibility as a majority to support marginalized minorities. Inaction, sometimes, is as bad as siding with the opressor.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Logotype<\/p>\n\n\n\n

The soft shapes combined with a thick weight were chosen to show stability while still echoing the fluid nature of gender as a concept.<\/p>\n\n\n\n

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Bespoke numerals<\/p>\n\n\n\n

I created a modular set of numerals to go with the cover of an annual report issued by the National Center for Transgender Equality. Each module is based on a stave or circle and combined in a way to display the trans colors on a white background.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Ally Made for cis-people to show allegiance and normalize the trans community. The colors and sequence is based on the official trans flag using a rounded bold serif font to show softness and stability. Next to a traditionally presented version of the infamous ”don’t say gay bill” the wordmark serves to remind the audience that […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-26","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jensjohnsson.se\/isak\/index.php\/wp-json\/wp\/v2\/pages\/26","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jensjohnsson.se\/isak\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jensjohnsson.se\/isak\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jensjohnsson.se\/isak\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jensjohnsson.se\/isak\/index.php\/wp-json\/wp\/v2\/comments?post=26"}],"version-history":[{"count":23,"href":"https:\/\/jensjohnsson.se\/isak\/index.php\/wp-json\/wp\/v2\/pages\/26\/revisions"}],"predecessor-version":[{"id":304,"href":"https:\/\/jensjohnsson.se\/isak\/index.php\/wp-json\/wp\/v2\/pages\/26\/revisions\/304"}],"wp:attachment":[{"href":"https:\/\/jensjohnsson.se\/isak\/index.php\/wp-json\/wp\/v2\/media?parent=26"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}