Racefox

New profile for award winning AI coach for cross-country skiing. The app uses data from thousands of skiers, compares it your movement DNA and let’s you know how to improve your technique. The visual assets are created to help explain the complexity of the product, and give credibility to this high end training app.

The main element of the profile is the DNA symbol, based on a visualization of the average movement that the sensor records from a cross-country skier.

Video production and motion graphics for a loop used as a key visual in the external communication, made in collaboration with Rooster films. Art Direction and Motion graphics by me.

In addition to the rebranding, a series of demonstration videos was made to to help explain how the skiers movements can be improved.