Havredals is a new company producing oat based alternatives to dairy and meat products. The mission was to create a branding strategy and a visual language that captures the company values aswell as stands out among the many upcoming plant based food brands.

Diciplines

Art direction
Illustration
Packaging design
Digital design
Brand photography

uppslag

The overall concept plays of the idea that Havredals makes food that should have been invented long ago. In contrary to many new challengers in the vegeterain food industry, the aim was to create a classic, timeless impression.

Wordmark & Symbol

Havredals-wordmark
Symbol-white

Pattern

mòˆnster-2

Product design

trio
closeup-logo-3
Photo21_21-1
packages-row-closeup

Webdesign

Rectangle-176
Rectangle-175
Rectangle-1
Rectangle-2